DUANA LAURENT

Buca

What I Did
Identity Refresh
Design Direction
Art Direction
Website UI/UX
Menu Design
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the problem

Repairing a visual disconnect.

The current website design lacks the personality that Buca is so well known for, fails to meet accessibility standards, and fails to showcase the vibrancy of its dishes. This identity refresh addresses these issues in a way that shines a light on the true essence of Buca.
the solution

Designing for vibrance and accessibility.

For the redesign, I wanted the food to speak for itself. I opted for a design that utilizes a lot of white space, with a minimalist approach so that users could focus on the food.

I incorporated vibrant images of the dishes throughout the website, giving it more personality and visual appeal. The font sizes were optimized for enhanced readability and the design addressed the accessibility issues that were present in the existing website.

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Layout for a webpage in a website featuring menu items found at Buca's Vaughan location
see the prototype
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