When my client finalized his real estate investment book, he was razor-focused on the appeal he wanted the book to have. The design had to be one that showcased him as an expert in the real estate industry, while focusing the user's attention on the key message of the book - Zero Down. There were three distinct images to be used, and the client requested different cover concepts to complement each image. The idea was to create three covers that could be used interchangeably throughout marketing.