DUANA LAURENT

Green Wok

What I Did
Brand Identity
Logo Design
Design Direction
Art Direction
Website UI
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Overview

Traditional Chinese cuisine meets modern sustainability.

Traditional Chinese cuisine is often thought of as unhealthy, greasy and unsustainable. Green Wok seeks to move their image away from that stereotype to a reputation that appeals to healthier lifestyles. I created a style guide, rooted the design in the new farm-to-table approach, and designed a web experience that makes booking reservations easier.
see the prototype
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